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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: P.O.P. Effectiveness in Mass Merchandising Stores « Research « POPAI Publications « Downloads

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Version1995
Date postedNovember 30, -0001
Downloaded100 times
CategoriesResearch

Description

This study sought to determine, through retail sales tracking, what change in retail sales is associated with the presence of point-of-purchase advertising materials, what change in retail sales is associated with certain types of point-of-purchase display materials, the effect of display location on sales of like products, and whether the length of time the product is on display affects display effectiveness.

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