RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Webinar: Connectivity, Content and Customer Engagement - The Promise Of DOOH « Webinar « Educational Programs & Sessions « Downloads

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Version2011
Date postedNovember 30, -0001
Downloaded75 times
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Description

Total Store Messaging is an integrated system of print and digital Point-of-Sale marketing tactics keyed to explicit customer needs and a precise sales choreography. Every element, elaborate or humble, helps to bring the right message to the right person at the right time.

Glossary

INDUSTRY GLOSSARY

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