RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

White Paper: Branding Sales Culture « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedFebruary 12, 0002
Downloaded71 times
CategoriesWhite Paper

Description

With the advent of todayås shopper friendly culture, an abundance of fresh,shopper insights now sits on top of years of category expertise, consumer data, and brand facts. As a result, consumer packaged goods companies have more to say to their than ever before.Often, this conversation between brands and retailers is packaged into attractive presentations that are the centerpieces of customer meetings. However,there is much more to selling than reciting a deck,especially when store brands are challenging nationalbrands as never before.

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK