The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Branding Sales Culture « White Paper « Industry Resources « Downloads
|Date posted||February 12, 0002|
With the advent of todayås shopper friendly culture, an abundance of fresh,shopper insights now sits on top of years of category expertise, consumer data, and brand facts. As a result, consumer packaged goods companies have more to say to their than ever before.Often, this conversation between brands and retailers is packaged into attractive presentations that are the centerpieces of customer meetings. However,there is much more to selling than reciting a deck,especially when store brands are challenging nationalbrands as never before.