The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Why the Customer-Centric Retailer Needs Supply Chain Visibility « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Most retailers have a business intelligence solution in place today. But its what they do with the vasts amounts of data they now have access to separates the truly successful merchants from the rest of the pack.