The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Why Go Mobile? « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
With over four billion mobile phone users worldwide Ñ compared to the only one billion who own PCs1Ñ the smart money is moving toward smart phones. The mobile Web is more than just accessing theInternet on a phone Ñ it’s actively engaging in a world where technology is king and timing is everything.