The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: What Shoppers Say and What They Do « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
As marketers recognize the importance of point-of-sale, they want to better understand shoppers’ needs, priorities, and behavior at retail. Specifically, they want to know how purchase decisions are made — and how to consistently influence shoppers in the aisle.