The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: The Shopper's Journey « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Most marketers agree that consumers donåt really buy products or brands. Consumers buy what those brands promise to do for them ¥ how they make them look, feel and how they contribute to their own self-identity. So, then, does the everyday act of shopping contribute in some way to the ultimate brand experience of the products we purchase? While many path-to-purchase models have been developed in recent years, is there something more latent as a foundation for our shopping behavior and how we perceive the act of shopping?