RESEARCH LIBRARY

welcome-header

The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

quick-finder-hd

Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.

Research: The Role of In Store Slack in Budget Deviations « Research « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded51 times
CategoriesResearch

Description

We propose that consumers have mental budgets for grocery trips that are comprised of an itemized portion and in store slack. We conceptualize the itemized portion that the consumer has allocated to spending on items planned down to the product and brand level and the in store slack that is not assigned to to be spent on any particular product but remains available for in store decisions.

Glossary

INDUSTRY GLOSSARY

buy our book link

BUY OUR TEXTBOOK