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Research: The Role of In Store Slack in Budget Deviations « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
We propose that consumers have mental budgets for grocery trips that are comprised of an itemized portion and in store slack. We conceptualize the itemized portion that the consumer has allocated to spending on items planned down to the product and brand level and the in store slack that is not assigned to to be spent on any particular product but remains available for in store decisions.