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Research: The Package is the Product « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
New products are the “cornerstoneà of nearly every growth strategy, and most companies invest a tremendous amount of time and money developing, testing and introducing new ideas. However, it is well documented that nearly 90% of new product introductions fail, often despite enormous amounts of advertising support. The obvious question is “Why?à and the answer is often the packaging.