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White Paper: The Net Brand Effect « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Walmart is refreshing its store brands, adding to the already mounting price pressures on national brands, according to the Wall Street Journal. Krogerås chairman is promising to use store brands to force national brands to lower their prices. He suggests itås okay with him if they donåt, because it will simply mean more market share for the Kroger brands. Delhaize, the Brussels-based retail chain, has already made good on a similar promise, removing some 300 Unilever brands from its Belgian stores because they were “priced too high.à