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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Net Brand Effect « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded35 times
CategoriesWhite Paper

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Walmart is refreshing its store brands, adding to the already mounting price pressures on national brands, according to the Wall Street Journal. Krogerås chairman is promising to use store brands to force national brands to lower their prices. He suggests itås okay with him if they donåt, because it will simply mean more market share for the Kroger brands. Delhaize, the Brussels-based retail chain, has already made good on a similar promise, removing some 300 Unilever brands from its Belgian stores because they were “priced too high.à

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