RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: The Checkout - Inside the In Store Experience « Articles « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded60 times
CategoriesArticles

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2009 Year in Review ¾ Recession or not, shoppers are slowly coming back. ¾ The time-versus-money dichotomy continues. What does that mean for your shoppers? ¾ Quick fill-in trips help ease pressure on household cash flow ¾ Spenders are using more convenience-based shopping aids and in-store advertising ¾ SKU rationalization: Is it working? Why some shoppers are walking away. ¾ Mobile shopping shows upward mobility.

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