RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: The Automated and Connected Store « Research « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded87 times
CategoriesResearch

Description

Store revival in retail will require a monumental shift in the retailer’s mindset for overhauling a customer’s destination shopping experience.

Glossary

INDUSTRY GLOSSARY

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