The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper: Succeeding Store by Store « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Cut-throat competition, razor-thin margins and increasingly demanding customers are forcing retailers to bridge the gap between headquarters and the individual store.Through headquarters/store collaboration and the use of store-centric analytics, leading retailers are getting an edge on their competitors and improving profitability.