RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Shopper Marketing Insights « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded64 times
CategoriesWhite Paper

Description

Welcome to the second annual Hub Top 12 report on shopper marketing excellence! This year we expanded our rankings from 10 to 12 because of dead-heat results that would have made it unfair to arbitrarily cut out certain brand marketers and agencies that deserve to be on the first string and not relegated to âhonorable mentionå status.The most significant difference between this yearås survey and last yearås is that this year the number of usable responses more than doubled ¥ from 131 in 2008 to 280 in 2009 ¥ a difference of 113 percent. Thanks to Jason Buschlen, who leads the Shopper Insights and Marketing Professionals Group on LinkedIn, and to the Promotion Marketing Association, who both worked hard to get their members to participate in this initiative.

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