The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Shopper Marketing Insights « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Welcome to the second annual Hub Top 12 report on shopper marketing excellence! This year we expanded our rankings from 10 to 12 because of dead-heat results that would have made it unfair to arbitrarily cut out certain brand marketers and agencies that deserve to be on the first string and not relegated to âhonorable mentionå status.The most significant difference between this yearås survey and last yearås is that this year the number of usable responses more than doubled ¥ from 131 in 2008 to 280 in 2009 ¥ a difference of 113 percent. Thanks to Jason Buschlen, who leads the Shopper Insights and Marketing Professionals Group on LinkedIn, and to the Promotion Marketing Association, who both worked hard to get their members to participate in this initiative.