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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Shopping Optimized « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded66 times
CategoriesWhite Paper

Description

At a recent Grocery Manufacturers Association conference, Publix CEO Ed Crenshaw said that successful SKU reduction programs need to maintain a focus on the shopper. As reported by Supermarket News, Crenshaw also made it clear that store brands need the same scrutiny as national brands when it comes to SKU reduction decisions.Walmart is also redefining the roles of individual categories in its stores and rethinking the depth and breadth of product assortment choices. As part of this role re-definition, Walmart is reconsidering the role of national brands for some of its categories.

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