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White Paper: Shopping Optimized « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
At a recent Grocery Manufacturers Association conference, Publix CEO Ed Crenshaw said that successful SKU reduction programs need to maintain a focus on the shopper. As reported by Supermarket News, Crenshaw also made it clear that store brands need the same scrutiny as national brands when it comes to SKU reduction decisions.Walmart is also redefining the roles of individual categories in its stores and rethinking the depth and breadth of product assortment choices. As part of this role re-definition, Walmart is reconsidering the role of national brands for some of its categories.