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White Paper: Social E's « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
To be successful at marketing you need to be a little bit of a control freak. Marketing, by its very nature, is a relatively subjective discipline in which we are required to be confident, strong in our convictions, and provide laser-like focus to make our vision a reality. It is no surprise, then, that relinquishing some control of a brandås identity ¥ whether it is taking the plunge into social media or subordinating a brandås identity to a retailerås brand in the name of partnership ¥ is causing more than a little angst for marketing professionals.