RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: New Products for Tough Times « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded58 times
CategoriesWhite Paper

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Every change in the marketplace, every upheaval in the economy, every shift in technology, and every change in consumer attitudes and outlook creates opportunities for successful new products. Since these changes are amplified during tough times,new product opportunities are actually more numerous during economic turbulence. The companies that develop and deploy new products during downturns in the economy tend to outperform their more timid rivals during the recession and come roaring out of the starting gates when the economy begins to expand.

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