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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Mystery Shopping or Customer Feedback? « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded65 times
CategoriesWhite Paper

Description

This white paper will address the question: can customer feedback be substituted for mystery shopping (or vise versa) as a reliable method for assessing an organizationås performance in its delivery of customer service? They cannot. While both provide valuable data, they are distinctly different measures providing different insights into an organizationås service delivery.

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