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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Migrating to the Mobile Store « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded59 times
CategoriesWhite Paper

Description

The checkout counter has traditionally been the focal point for retail store design. In an effort to make finalizing purchases as seamless as possible, the mindset had always been to make the POS lanes highly visible and place them front and center in the store. That thinking has been challenged in recent years as leading edge retailers have shifted attention first and foremost onto their products.

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