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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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POPAI Research: Measuring At-Retail Advertising in Chain Drug Stores « Research « POPAI Publications « Downloads

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Version2004
Date postedNovember 30, -0001
Downloaded251 times
CategoriesResearch

Description

POPAI’s long-term goal is to show that retail marketing is a measured medium on par with broadcast and print. This study looks at the effectiveness of in-store advertising in drug stores.

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