RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Measurement and Analysis for Digital Signage « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded107 times
CategoriesWhite Paper

Description

The definition of an “impressionà is changing. Take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean and how to generate them.

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INDUSTRY GLOSSARY

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