RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Map the Gap « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded44 times
CategoriesWhite Paper

Description

The real story behind the growth of store brands is less often about price gaps than the shrinking value gap between national and store brands. This narrowing value gap is real, and marketers anticipating an economic recovery to lift their sales in a “rising tideà effect are bound to be disappointed.

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