RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Learning the Basics of Digital Signage « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded80 times
CategoriesWhite Paper

Description

Digital signage is emerging rapidly as a viable and effective communications tool. With that in mind, companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. For a crash course in digital signage, read on.

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INDUSTRY GLOSSARY

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