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Research: Intrusive Technology - Bartering and Stealing Consumer Attention « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
We live in an age full of distractions with an ever-increasing number of stimuli competing for our attention. Marketers, full aware of the myriad of competing stimuli have become quite adept at placing ads at anywhere our eyes may stray. However, despite their differences, there is one point on which marketers, Zen masters, and psychological researchers are in full agreement: attention is a limited and valuable resource.