RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Intrusive Technology - Bartering and Stealing Consumer Attention « Research « Industry Resources « Downloads

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Version2005
Date postedNovember 30, -0001
Downloaded33 times
CategoriesResearch

Description

We live in an age full of distractions with an ever-increasing number of stimuli competing for our attention. Marketers, full aware of the myriad of competing stimuli have become quite adept at placing ads at anywhere our eyes may stray. However, despite their differences, there is one point on which marketers, Zen masters, and psychological researchers are in full agreement: attention is a limited and valuable resource.

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