RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Bartering Our Attention: Effects of On-Line Advertisement « Research « Industry Resources « Downloads

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Version2003
Date postedFebruary 12, 0002
Downloaded53 times
CategoriesResearch

Description

As consumers, we are constantly bombarded for attention. This study examines the extent to which we can actually tune out advertisements in our periphery.

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INDUSTRY GLOSSARY

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