RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Harnessing the Value of Smart Innovation « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded49 times
CategoriesWhite Paper

Description

This White Paper tells how brands and stores can emerge stronger from the recession by emphasizing âselect new productså that stand out from the flood of 122,000+ launched each year.1Focus on the innovations consumers need now, and CPG companies and retailers can satisfy more shoppers, free supply chain pipelines, and channel more resources to maximize the rare new items that âclick with consumerså and create demand. Itås all about what people will relate to today.

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