The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
Search for content using the below filters to find tips and advice specific to your needs. If you still have questions or would like to recommend a resource, please contact us.
White Paper: Five Steps to Re-Invigorate Retail Customers « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
For decades, retail marketing has been passively putting the cart before the horse. Hoping our customers will regularly and routinely fill up their shopping baskets – or even their eco friendly satchels – with an array of our wares, is now prompting blank stares. It’s high time that we, as retail marketers, take leadership in driving a new communication paradigm marked by two-way communication and a call to activism.