RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Five Steps to Re-Invigorate Retail Customers « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded62 times
CategoriesWhite Paper

Description

For decades, retail marketing has been passively putting the cart before the horse. Hoping our customers will regularly and routinely fill up their shopping baskets – or even their eco friendly satchels – with an array of our wares, is now prompting blank stares. It’s high time that we, as retail marketers, take leadership in driving a new communication paradigm marked by two-way communication and a call to activism.

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