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White Paper: Shopper Friendly Culture « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
But today, competition for the “shopperà is redefining retail in a more fundamental way. A shopper can fill a prescription at a drug store, but also at a Kroger, Walmart, Costco, or another retailer. A shopper can purchase an eat-at-home meal from grocery stores, C-stores, restaurants with curbside pick-up, or from many other choices. Similarly,HBC or general merchandise products can be purchased at a host of outlet “types.àShoppers today are not confined by channels. And for a retailer or supplier, the competitive universe includes not only similar outlets or “conventionalà food/drug/mass retailers, but also players often not on the “CPG radar screenà such as department stores,specialty retailers, the internet, and more.