RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Shopper Friendly Culture « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded66 times
CategoriesWhite Paper

Description

But today, competition for the “shopperà is redefining retail in a more fundamental way. A shopper can fill a prescription at a drug store, but also at a Kroger, Walmart, Costco, or another retailer. A shopper can purchase an eat-at-home meal from grocery stores, C-stores, restaurants with curbside pick-up, or from many other choices. Similarly,HBC or general merchandise products can be purchased at a host of outlet “types.àShoppers today are not confined by channels. And for a retailer or supplier, the competitive universe includes not only similar outlets or “conventionalà food/drug/mass retailers, but also players often not on the “CPG radar screenà such as department stores,specialty retailers, the internet, and more.

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