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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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Research: Shopper Forward: Using Simplicity and Ease to Meet Shoppers Needs « Research « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded51 times
CategoriesResearch

Description

The NACS/Coca Cola Council identified a hierarchy of five shoppers needs in the convenience channel.

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