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Research: Shopper Advocacy: Building Consumer Trust « Research « Industry Resources « Downloads
|Date posted||November 30, -0001|
The IBM Institute for Business Value recently surveyed 30,000 U.S. retail consumers to understand their shopping behavior in light of current economic conditions. While many retailers are in a scramble to survive, our survey found that there are two groups of consumers that retailers can leverage: one group is loyal to retailers they trust, while the other seeks relationships with new retailers. We believe that retailers that execute on the requisite strategies to attract and retain these addressable markets can position themselves to emerge as winners.