RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Seventeen Ways Consumers are Changing « White Paper « Industry Resources « Downloads

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Version2010
Date postedNovember 30, -0001
Downloaded49 times
CategoriesWhite Paper

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Market researchers have always wanted to get inside the head of consumers and they’ve never been more curious than they are now. In the aftermath of a wrenching recession, Americans are saving more, spending less, and rethinking many of the tenets that have governed the middle-class living for the past 40 years.

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