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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Selling Beyond Your Site: Key Strategies for Retailers « White Paper « Industry Resources « Downloads

AttributeValue
Version2010
Date postedNovember 30, -0001
Downloaded56 times
CategoriesWhite Paper

Description

eTailers have enjoyed a record 2009 with the holiday season reaching a 15.5% sales gain and annual online sales rising 11% in 2009. Many leading publications and industry headlines boldly proclaim that âITå (the recession) is over. But those who stop to bask in the glorious rays of an economic rebound will be missing an important new wave in digital commerce. Consumers are adopting new devices like iPhones, Blackberrys, GPS devices, web-enabled gaming consoles and connected Blu-Ray players at dizzying speeds. Product announcements like the new Droid have next-generation consumers lined up Ñliterally- to buy the latest gadget.

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