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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Self-Service at Supermarkets and Grocery Stores « White Paper « Industry Resources « Downloads

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Version2008
Date postedNovember 30, -0001
Downloaded574 times
CategoriesWhite Paper

Description

Thanks to the adoption of self-service technology at grocery stores, todayås food shoppers can literally serve themselves at multiple areas throughout the store. Instead of waiting in long lines, shoppers can order their deli meats, pick up some flowers and a DVD, and then proceed to check-out, all in one area. This guide showcases the many different options for grocery store self-service and how to implement them correctly.

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