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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Secrets of Apple's Retail Customer Experience « White Paper « Industry Resources « Downloads

AttributeValue
Version2009
Date postedNovember 30, -0001
Downloaded74 times
CategoriesWhite Paper

Description

Appleås store experience consistently delivers on what the Apple brand promises. Itås no secret that customer experience is responsible for Apple outperforming many other retailers in- and out-of-category. Naturally, you want a piece of that success for your own store. To date, itås been hard to find insights into the operational magic. In this article, by new columnist Mike Wittenstein, youåll find what makes the Apple Experience exceptional and youåll get the underlying patterns you can adapt to your own brand.

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