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White Paper: Secrets of Apple's Retail Customer Experience « White Paper « Industry Resources « Downloads
|Date posted||November 30, -0001|
Appleås store experience consistently delivers on what the Apple brand promises. Itås no secret that customer experience is responsible for Apple outperforming many other retailers in- and out-of-category. Naturally, you want a piece of that success for your own store. To date, itås been hard to find insights into the operational magic. In this article, by new columnist Mike Wittenstein, youåll find what makes the Apple Experience exceptional and youåll get the underlying patterns you can adapt to your own brand.