RESEARCH LIBRARY

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The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library. 

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White Paper: Screen Gems « White Paper « Industry Resources « Downloads

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Version2009
Date postedNovember 30, -0001
Downloaded29 times
CategoriesWhite Paper

Description

From social networks to widgets to in store television ¥ digital media are both changing the way we live and the way we shop. Whether the medium is Facebook, the iPhone or Wal-Mart TV, the opportunity to make the cash register ring ¥ anytime, anywhere ¥ is greater than ever before. Where should we take this opportunity? What are the opportunities to use these media to not only sell more stuff, but also build relationships? What must we understand about the way shoppers use these media to better serve their needs and reach our goals?Last March, Active Internationalås Retail Marketing division, in collaboration with the HubMagazine, convened an invitation-only summit in New York City to examine these questions. About 100 marketing and media executives attended the daylong event, held at the Omni Berkshire Hotel, to listen, share and debate the ways in which digital media are changing the face of retail.

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