The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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White Paper (7) « POPAI Publications « Downloads
- POPAI White Paper: Mobile Marketing (75)
- POPAI White Paper: Shopper Marketing Technology (72)
- POPAI White Paper: Studying the Hispanic Shopper Segment: Connecting the Dots, Diving Into Data, & Digging Deep Into Community Insights (29)
- POPAI White Paper: The Case for Digital Signage (88)
- POPAI White Paper: Tweens 'R Shoppers: A Look At the Tween Market & Shopping Behavior (37)
- POPAI White Paper: What's On The Shoppers Mind? (89)
- Retail 2020: Reinventing Retailing Once Again (1484)