The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Webinar (8) « Educational Programs & Sessions « Downloads
- POPAI Webinar: Technology in Shopper Marketing (199)
- POPAI Webinar: Five Big International Trends in Retail (76)
- POPAI Webinar: Marketing at Retail Design Trends (64)
- POPAI Webinar: Shopper Influence Study (56)
- Webinar: Connectivity, Content and Customer Engagement - The Promise Of DOOH (56)
- POPAI Webinar: Mental Budgets (54)
- POPAI Webinar: Mobile Marketing (48)
- Video: Future's So Bright Green Sustainability Conference (41)