The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Research (123) « Industry Resources « Downloads
- The Effects of Music in a Retail Setting on Real and Perceived Shopping Times (5)
- White Paper: How Mobile Is Transforming the Shopping Experience in Stores (0)
- WHITE PAPER: It's Dinnertime: A Report on Low-Income Families Efforts to Plan, Shop For, and Cook Healthy Meals (0)