The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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Industry Resources (311) « Downloads
- White Paper: Top Retailers Compete with True 1:1 Marketing (37)
- White Paper: Touch Screen Displays (39)
- White Paper: Toys R Us: Transforming a toy maker (123)
- White Paper: Trends in 2010 - Retailing in an Age of Uncertainty (52)
- White Paper: Trends in the Reset Economy (41)
- White Paper: True Loyalty (29)
- White Paper: Web-to-Store - Understanding Online and Offline Consumer Shopping (39)
- White Paper: Why Shopper Marketing Matters More in the Current Climate (63)
- White Paper: Wine Kioks (27)
- White Paper: Winning on the Retail Battleground (40)
- WhitePaper: Return on Twitter (25)