The research library of POPAI serves to identify, preserve and make available research and insights of enduring value. POPAI’s aim is to make conditions suitable for access and to support research that will add to the literature of marketing at retail and shopper marketing and to elevate the medium on par with other marketing mediums.Access the research library.
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- Breakthrough Thinking Series: A Look At Augmented Reality, In-Store Displays, and Today's Shopper (556)
- Breakthrough Thinking Series: In-Store Communications Technology Trends (221)
- Breakthrough Thinking Series: Creating the Ultimate Shopper Experience through High Touch Kiosks & Digital Tablets (190)
- POPAI Webinar: Technology in Shopper Marketing (154)