Educational Programs

MarketSmart

A productive blend of strategic thinking, real education, and celebration guaranteed to inspire you and your team. Join POPAI for its flagship event that promises to get you smart, MarketSmart! The day long event provides you with the tools and insights you need tackle the year ahead. From shopper marketing trends and forecasts to innovations in the retail environment it’s a day of learning that you won’t want to miss.

GlobalShop

The world’s largest annual retail design and at-retail marketing show, offering an innovative conference program. As part of the overarching theme attendees have an opportunity to use the knowledge gained from the conference and put those insights into action on the expo floor where hundreds of exhibitors showcase their newest products and services. POPAI is the proud sponsor of GlobalShop’s At Retail Marketplace and Digital Store Pavilions.

DesignTrends

A unique one day program created with the creative professional in mind. Design Trends is much more than simply educating participants about the cutting edge trends taking the creative community by storm; it’s about interacting with both your creative peers and real world examples of marketing at retails best.

POPAI U Master’s Program

POPAI U Master’s Program is an intensive learning opportunity designed for experienced and highly accomplished members of our global marketing at retail community seeking personal career advancement and professional recognition. This two day curriculum is designed to help attendees advance their education and build a community of colleagues to call upon as a lifetime resource.

Breakthrough Thinking Series

The ultimate destination for marketing at retail professionals who want to stay updated on up-to-the-minute trends, research, and strategies on a range of topics — both niche and broad — that are transforming the at retail environment. Designed to be fresh and brazen, POPAI’s Breakthrough Thinking Series will push your thinking to the next level.

West Coast POP Show

The West Coast POP Show is the only show dedicated to honoring point-of-purchase (POP)on the West Coast. The day-long event features The West Coast POP Show Awards, which include a competition, showcase and awards ceremony featuring the most creative and dynamic POP and packaging executions sold, produced or marketed on the West Coast.

Night of Honors

The West Coast POP Show is the only show dedicated to honoring point-of-purchase (POP)on the West Coast. The day-long event features The West Coast POP Show Awards, which include a competition, showcase and awards ceremony featuring the most creative and dynamic POP and packaging executions sold, produced or marketed on the West Coast.