The Brand Marketer and Retailer Chief Awards are presented to companies that demonstrate effective and innovative use of marketing at retail in their overall marketing strategy and adhere to the highest business standards.
Members of POPAI are solicited for their nominations for this award. POPAI’s Nominating Committee selects the company that will accept the award during the Night of Honors.
|LG Electronics, Duane Read|
|Safeway, Inc||N/A||BMW North America|
|Hershey Foods Corporation||Walgreens||BP America, Inc.Wrigley Company|
|The Kellogg Company||E.&J. Gallo Winery||Frito-Lay, inc.|
|Sony Computer Entertainment||Sony Computer Entertainment||Estee Lauder Inc.|
|Miller Brewing Company||Pepsi-Cola Company||The Gillette Company|
|Anheuser Busch, Inc.||Nintendo of America, Inc.||General Motors|
|Warner Lambert Co.||McDonald’s Corporation||Procter & Gamble|
|The Coca-Cola Company||Hallmark Cards, Inc.||R.J. Reynolds Tobacco Co.|