Whether you want to stay abreast of marketing at retail trends and developments, need re-certification hours, or are a marketing at retail professional, POPAI offers a wide breadth of educational programs and events to meet your needs.


POPAI has always been dedicated to the advancement of the marketing at retail industry, and part of that commitment includes staging an objective awards program that showcase the best the industry has to offer.

Professional Certification

Our Marketing at Retail Certification (MaRC) program is designed to elevate professional standards, enhance individual performance, and designate marketing at retail association professionals who demonstrate the knowledge essential to the practice of marketing at retail.

Retail Tours

POPAIā€™s Retail Tours are committed to delivering the highest quality, in-depth, experiential learning resource available anywhere in the world. Our aim is to provide pragmatic, implementable ideas, concepts, processes and methodologies to improve the productivity of the marketing at retail business and the performance of individual professionals.

Unique Educational Programs

POPAI sponsors a variety of education events and programs ā€“ for the entire industry and individual niches within it ā€“ to educate the masses and unite producers, retailers and brand marketers.