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2008 OUTSTANDING MERCHANDISING ACHIEVEMENT
AWARDS
Celebrating 50 Years of Excellence!
ENTER NOW!
What is OMA?
POPAI’s Outstanding Merchandising Achievement
awards contest continues to be the industry’s largest and longest
running awards contest. The annual competition celebrating its’
50th Anniversary, recognizes the most innovative and
effective marketing at-retail displays and programs which lift sales and
make products memorable and enticing to consumers.
"POPAI’s OMA awards for decades have defined
the benchmarks for marketing excellence, at-retail creativity, design
and engineering for the Marketing at-Retail industry.
Andy Edelman, Trimco Display
Entries compete for gold, silver and bronze honors in
three divisions based upon length of time in the store; Temporary,
Semi-permanent and Permanent. The divisions are further broken down into
28 categories such as Cosmetics, Entertainment, Snack Products &
Soft Drinks, etc. Prestigious panels of judges comprised of producers,
brand marketers and retailers identify winners through a two-round
judging process. The first round is done online, where judges review
images and case histories. The second round of judging is done in person
at the OMA Awards area in the GlobalShop Exhibition. Judges evaluate the
actual displays to formulate a final score. Scores are based on the
display’s ability to increase sales, obtain retail placements and
work strategically to position the brand in the retail environment.
In celebration of the 50th Anniversary, every entry:
- becomes a permanent part of
POPAI's online Creative
Gallery and gets special historical
recognition
- receives a golden
anniversary certificate of participation
- receives a limited
edition golden OMA lapel pin
- gets a chance to compete
for a Gold OMA Award…
You can’t win if
you don’t enter, so enter today
"The POPAI OMA contest is the most important design
contest in our industry. It truly is the "Gold Standard" for measuring
the creative merchandising work executed by producers, agencies, brand
marketers and retailers."
Brian McCormick, Vice President Sales & Marketing, Rapid
Displays
Winners are announced at the OMA
Awards Gala. Here, nearly 600 top industry professionals come
together to meet, greet, and mingle. The POPAI OMA Awards Gala is the
networking event of the year. Photos of every entry will be posted
permanently in the Creative Gallery on POPAI’s Web site, which
receives 2500 hits each month and receive extensive coverage in
marketing and retail publications.
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