Jason is one of North America's most recognized shopper marketing experts. He leads the shopper marketing practice from the Canadian office of DDB, one of the most creatively acclaimed, internationally awarded marketing communications agencies in the world. He and his team are charged with helping their North American client base realise brand relationships with both retailers and shoppers, as well as keeping abreast of the latest trends in shopper marketing, consumer engagement, marketing integration, retail execution and promotional innovation from around the planet.
He began his career in various roles at the Quaker Oats Company (now PepsiCo). Throughout his career he has worked in progressive positions at a number of leading marketing agencies, and has provided marketing insight to tier-1 organizations across North America including Adidas, American Express, Apple, Colgate-Palmolive, Revlon, Johnson & Johnson, Kraft, Starbucks, Loblaw Companies Ltd, Microsoft, Molson-Coors Brewing Co., Universal Studios, and Unilever.
Jason is a frequent speaker and international industry panellist on shopper marketing, consumer insight, promotional marketing, and recessionary retailing.