We have assembled a special mix of industry thought-leaders: a committed team of executives from leading companies, industry insiders and noted authorities in the field. Our content is far-reaching, yet our approach is down-to-earth.
   
Thursday, January 21  
10:00am – 12:00pm Roundtable Round Up! MEMBER ONLY EVENT  
12:00pm – 1:30pm Opening Lunch
Keynote Speaker, Craig Elston
SVP, Insight & Strategy
The Integer Group

Craig and his team will walk you through their Shopper Continuum, providing a conceptual framework and presenting a learning model from three perspectives:

  • Shoppers – adpating to new economic realities and accepting the new normal.
  • Manufacturers – recognize that shopper marketing culminates into an in-store activity.
  • Retailers – assessing the changes in buying habits and emerging patterns.

Sponsor:
Integer

 
1:30pm – 4:30pm Interactive Presentations
Moderator, Kurt Witzel
Senior Manager Marketing Communications
Anheuser-Busch

A 25 year career veteran of marketing, Kurt Witzel will serve as the event’s education host – our master of ceremony! Kurt will engage the audience, interact with the presenters, prompt questions to further enrich the dialogue of learning. Kurt is sure to energize the audience in a lively discourse on the varied interests and issues pressing today’s marketing at-retail industry.

Sponsor:
Integer

  
1:45pm – 2:30pm
 Michelle Adams
Director of Consumer Strategy & Insights
Frito-Lay

Michelle will provide an insider’s perspective on the Frito-Lay SMART Learning Center and share with you their findings and understandings around:

  • The “shopability” of various marketing strategies
  • Shopper behavior
  • Display effectiveness by type and location

Michelle will also share the power of observational techinques – from attitudinal to emotional – it’s bound to make your head spin, but in a good way!

  
2:45pm – 3:35pm
Todd Hale
SVP Consumer & Shopper Insights
The Nielsen Company

As we continue to work through one of the most challenging U.S. economic downturns on record, winners will be those companies who recognize how marketing to the average consumer brings little success. U.S. consumers have modified where they shop, how they shop, what they buy, and they have:

  • Turned to shopping list to control spending
  • Shifted shopping trips to valued retailers
  • Traded down and out across categories and brands
  • Looked to coupons and online to identify and take advantage of promotional offerings

Todd will translate economics into insight and explore the shifting nature and recalibration of consumers. He will identify emerging trends in consumer behavior as well as matching trends in retail.

  
3:45pm – 4:20pm
 Jason Seeley
Director, In-Store Communications
Walmart Stores, Inc.		  
4:20pm – 4:30pm
 The Last Word  
6:00pm – 7:00pm

Hall of Fame Reception
Honoring past Hall of Fame Inductees and welcoming this year’s Class of Honorees.

Sponsor:
Integer

  
7:00pm – 9:00pm Night of Honors Dinner Celebration  
     
Friday, January 22  
7:30am – 8:00am Board Breakfast  
8:00am – 1:00pm POPAI Board Meeting  
12:00pm Golf Outing (Requires Pre-Registration)