We have assembled a special mix of industry thought-leaders: a committed team of executives from leading companies, industry insiders and noted authorities in the field. Our content is far-reaching, yet our approach is down-to-earth.
Thursday, January 31  
10:00am – 11:30 am Size of the Industry Study Results (Study Sponsors Only)  
11:30am – 12:30pm THE MEMBERSHIP ADVANCE - member only session

Add your Voice to the discussion and Exercise your vote in helping set direction and advancing the efforts of your association. Part focus group, part townhall meeting, part blue sky thinking, heck even part revival meeting, THE MEMBERSHIP ADVANCE is designed to be an interactive gathering of the POPAI Membership to help move the organization forward. We look for at least ONE representative from each POPAI corporate member. Show your POPAI support and let’s hit 100% Member participation!

12:30pm – 1:30 pm Lunch  
1:30pm – 2:30pm Economic Forecast & Other Considerations For Shopper Marketers
Karen Kurek | National Manufacturing & Distribution Practice Leader & Partner | McGladrey

Remember when the U.S. almost went over the fiscal cliff? Well if you don't chances are today's economically in-tuned shopper does. Learn what top economists predict for the U.S. economy in 2013. This session will discuss the factors affecting national and state economic performance, general economic patterns and future trends.


2:30pm – 3:30pm

A New Year, A New Shopper? A Look Back At Shopper Research And It's Implications For The Coming Year
Michelle Adams | President | Marketing Brainology

In 2012 we learned a lot about today's shopper, but with a new year comes a new shopper - sort of. Join us for a session that reviews a round-up of the telling shopper research we saw released in 2012 and what implications it has as we roll out our shopper marketing campaigns in 2013.



3:30pm – 4:30pm

Retail Design Review
Alison Embrey Medina | Executive Editor | DDI Magazine

As the global economy struggles to get back in shape, what shape might new stores take? Join Alison Embrey Medina as she analyzes the new formats and new experiments retailers are making to create experience in-store and win back customers. What strategies are winning with consumers? Where is retail headed next? These are some of the essential questions explored in this insightful session.


4:30pm – 5:30pm
Shopper Marketing Trends: A Look Back At 2012 & Looking Forward In 2013
Jason Dubroy | VP Shopper Marketing | DDB Canada

2012 was a tremendous year across the globe for shopper marketing across all disciplines. This entertaining and educational session will provide a deep dive into the major global shopper trends of 2012, and forecast and analyze what's to come for 2013.

This session will examine trends including:

  • Big Data and retail scale
  • Purchase Fabrication
  • Best in class examples of shopper marketing activation from around the world
  • And much more!


5:30pm – 6:30pm
Networking and Cocktail Reception


Fridday, February 1  
8:00am – 8:30am Board Breakfast  
8:30am – 12:30pm POPAI Board Meeting