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MARKETING AT RETAIL CERTIFICATION PROGRAM (MaRC)


POPAI's MaRC program is a certification and continuing education program aimed at keeping individuals current on technology, methods, and research in the in-store marketing industry. 

It's is our industry’s only certification program that identifies professionals who know how to effectively produce in-store marketing programs that present an integrated brand experience for the shopper. This program not only raises the standards of the in-store marketing industry, but combines opportunities for members and non-members to learn and collaborate while earning credits for the MaRC certification exam. 

What Does Being MaRC Certified Signify?

This certification is recognized by industry members as an achievement of relevant and extensive education that gives you a competitive edge. It also demonstrates a commitment to continued advancement and professionalism in the industry.

How Do You Receive MaRC Credentials?

Before one takes the exam, they must earn 27 credits while attending POPAI education programs and/or attending industry conferences.  Those 27 credits are then divided into three categories, meaning you must earn nine credits in each category. Here are the three MaRC categories:

After earning all 27 Credits, the Enrollee is eligible to take the Marketing at Retail Certification exam online. It can be taken any time during the year and consists of 100 multiple choice questions. Once the enrollee passes, he/she can identify themselves as MaRC’s on business cards and letterhead. 

Track your MaRC Credits

Consider Getting MaRC Certified!




Click for Registration PDF

For questions, contact education@popai.com

MaRC Certified Professionals

  1. Ms. Nicki Albrecht

  2. Ms. Julia Allenby

  3. Mr. Steve Bartolucci

  4. Ms. Barbara Borghi

  5. Mr. John L. Bourquin

  6. Ms. Joann Brandis

  7. Mr. Christopher P. Bull

  8. Mr. Chuck Burns

  9. Mr. Jerry Carter

  10. Ms. Jennifer Cintron

  11. Mr. Peter J. Corren

  12. Ms. June Dutka

  13. Ms. Kelly Fischer

  14. Mr. David L. Foster

  15. Mr. Chuck Godfrey

  16. Ms. Kathy Hammond

  17. Mr. Larry C. Haugen

  18. Mr. H. Aaron Henschel

  19. Mr. Richard S. Heyderman

  20. Mr. Kenneth W. Howard

  21. Ms. Michelle Glaser Jackson

  22. Mr. Harry Knabb

  23. Mr. Peter Kornhaber

  24. Mr. Michael R. Lauber

  25. Mr. Patrick J. Manna

  26. Mr. Brian McCormick

  27. Ms. Lisa Mittchell

  28. Mr. Greg Moore

  29. Mr. F. Pat Pack

  30. Mr. Thomas Petroni

  31. Ms. Connie Pollex

  32. Mr. Joe Puntillo

  33. Mr. Tim Richardson

  34. Mr. John A. Sakaley III

  35. Mr. David W. Schultz

  36. Mr. Frederick Sklenar

  37. Mr. William L. Smith, Jr.

  38. Mr. John E. Sprague

  39. Mr. Ralph W. Stern

  40. Mr. Michael Sucher

  41. Mr. Thinh Tran

  42. Mr. John Vena

  43. Ms. Carolyn Walker

  44. Mr. Glenn Walker

  45. Mr. Bruce A. Watson

  46. Mr. Greg Wege

  47. Mr. Edward C. White

  48. Mr. Richard Winter