POPAI's MaRC program is a certification and continuing education program aimed at keeping individuals current on technology, methods, and research in the in-store marketing industry. 

This program not only raises the standards of the in-store marketing industry, but combines opportunities for members and non-members to learn and collaborate while earning credits for the MaRC certification exam. 

What Does Being MaRC Certified Signify?

This certification is recognized by industry members as an achievement of relevant and extensive education that gives you a competitive edge. It also demonstrates a commitment to continued advancement and professionalism in the industry.

How Do You Receive MaRC Credentials?


To become MaRC certified, first complete the attached registration form and send to education@popai.com.


Earn 27 credits, nine in each of the three categories: Strategic, Tactical, and Take Action. Attending one Master’s Event will earn you 18 credits. Credits are earned by attending and participating in qualifying POPAI industry events including webinars and online classes. However, you can only earn nine out of the required 27 credits online. The remaining 18 credits must be earned through attending and/or participating in POPAI’s industry events. 


Once you have earned 27 credits, complete the application to take the MaRC Exam online. Once you pass the exam, you will be MaRC certified for three years. The successful candidate can then add the MaRC designation to his/her business cards and their name will be featured on the POPAI website and displayed at GlobalShop. Continue to take nine credits every three years to maintain your certification. The continuing education credits ensure that you are always at the forefront of the industry and armed with the latest knowledge. 

After earning all 27 Credits, you're eligible to take the Marketing at Retail Certification exam online. It can be taken any time during the year and consists of 100 multiple choice questions. Once the enrollee passes, he/she can identify themselves as MaRC’s on business cards and letterhead. 

Track your MaRC Credits

Consider Getting MaRC Certified!

Click here to register for the MaRC program

For questions, contact education@popai.com

MaRC Certified Professionals

  1. Ms. Nicki Albrecht

  2. Ms. Julia Allenby

  3. Mr. Steve Bartolucci

  4. Ms. Barbara Borghi

  5. Mr. John L. Bourquin

  6. Ms. Joann Brandis

  7. Mr. Christopher P. Bull

  8. Mr. Chuck Burns

  9. Mr. Jerry Carter

  10. Ms. Jennifer Cintron

  11. Mr. Peter J. Corren

  12. Ms. June Dutka

  13. Ms. Kelly Fischer

  14. Mr. David L. Foster

  15. Mr. Chuck Godfrey

  16. Ms. Kathy Hammond

  17. Mr. Larry C. Haugen

  18. Mr. H. Aaron Henschel

  19. Mr. Richard S. Heyderman

  20. Mr. Kenneth W. Howard

  21. Ms. Michelle Glaser Jackson

  22. Mr. Harry Knabb

  23. Mr. Peter Kornhaber

  24. Mr. Michael R. Lauber

  25. Mr. Patrick J. Manna

  26. Mr. Brian McCormick

  27. Ms. Lisa Mittchell

  28. Mr. Greg Moore

  29. Mr. Tac Johnston

  30. Mr. F. Pat Pack

  31. Mr. Thomas Petroni

  32. Ms. Connie Pollex

  33. Mr. Joe Puntillo

  34. Mr. Tim Richardson

  35. Mr. John A. Sakaley III

  36. Mr. David W. Schultz

  37. Mr. Frederick Sklenar

  38. Mr. William L. Smith, Jr.

  39. Mr. John E. Sprague

  40. Mr. Ralph W. Stern

  41. Mr. Michael Sucher

  42. Mr. Thinh Tran

  43. Mr. John Vena

  44. Ms. Carolyn Walker

  45. Mr. Glenn Walker

  46. Mr. Bruce A. Watson

  47. Mr. Greg Wege

  48. Mr. Edward C. White

  49. Mr. Richard Winter