Despite the perception that membership to the Association is “only for the big guys ,” size is not a criterion for membership. Small and mid-sized agencies, retailers, brands, and producers across the country have greatly benefited from the programs, consulting, research services, and support that the POPAI has to offer.
We offer our members a wide range of information and services that they can use, everything from preparing for new business and training their employees to running their businesses more efficiently and profitably.
Our focus is on helping our members succeed. They reap the rewards of belonging to the Association every day–and so do their clients.
POPAI is here to keep the in-store marketing business healthy and prosperous: on the bottom line, in the public eye, from the top down, and from the bottom up.