POPAI U on the Road: Canada

POPAI U on the Road: Canada

We're 15 days away from being in Toronto for a great event. Get in touch with Canadian shopper experiences and relationships at POPAI U On the Road's Canada event, The Canadian Retail Experience: Repackaged, Redesigned, Rediscovered. 

This event will teach how the Canada shopping experience is different and so much more. Our Education and Events staff has done a great job of securing expert speakers. We’ll have Paul Cronin of Brand Experience Insights, Carman Allison of Consumer Insights for Nielsen Canada, and Vince Guzzi of Watt International.

Each will have 45-minute presentation that will leave you more intelligent and inspired to implement new insights.

We’ve given you a brief run down of the speakers, but here’s more about Vince Guzzi of Watt International.

Guzzi leads the overall brand strategy discipline at Watt. He works closely with the creative teams in assessing, refocusing and executing brands consistently across all customer touch points. “[You'll learn] the growing importance of the experience in shoppers decision tree, and how one can influence the shopping experience once they understand its’ different factors,” says Guzzi.

If you are a retailer, marketer or a packed goods manufacturer trying to differentiate by setting up unique shopping experiences, and want to control the metrics which define it, you’ll appreciate his presentation.

Get excited because Guzzi says, “The presentation is able to isolate the factors that contribute to the experience, and provide scoring against each through illustrative examples.”

To learn more about the event and to register, click here. Watch out for future posts on the other speakers.


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