This year's Master's Program Day Two covered the newest trends, a retail tour, and case study workshops. Attendees heard about mobile usage in shopping and how it can relate to in-store marketing from Scott Thomsen, how shoppers think while shopping from Michelle Adams, and global trends from Robert Liljenwall.
For the case study workshop, attendees were divided into four groups and were asked to re-imagine a brand's image. The brands were Best Buy, Sears, RadioShack, and Barnes & Noble. After much debate, the Sears group won.
To see all the activities, check out our updated Facebook album.
To see the Retail Tour, look below.
At the end of the program, we celebrated our attendees with a cocktail reception which coincided with our Member Reception. We are so happy local members were able to attend. The extra bonus was witnessing the POPAI ALS Ice Bucket Challenge.